Tuesday, August 11, 2015

Marketing Management Harvard Extension School

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JOURNAL OF MARKETING MANAGEMENT, 2008, Vol. 24, No. 1-2, Levitt, T. (1960), Marketing Myopia , Harvard Business Review , Vol. 38 , No. 4, pp. 45-56. Packard, V. (1957), Department of Marketing, Leicester Business School, Bede Island, De Montfort University, The Gateway, ... Read Here

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Harvard University Extension School
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Harvard University Extension School
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Basic Marketing Strategies for Improving Business to exercise good marketing management skills. Without a basic marketing plan, Boston, MA: Harvard Business School Press. Kotler, Philip. 1999. Kotler on Marketing: How to Create, ... Doc Viewer

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